Free Beer!

06/13/2012 1 Comment by Anthony

Ha! You clicked the link in search of free beer, understandable. And yes, I do apologize. So, now that’s it’s just ‘awkward’ I guess we should talk about something relevant, right?

The importance of headlines
Think about this from a marketing perspective…does the name of your product or service call out enough difference to get noticed and garner further attention?

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest!

Brutal don’t you think? The above stat was pulled from www.copyblogger.com, and I’d say they hit the mark. People don’t read anymore, they scan. Everything. A.D.D. is at an all-time high, and attention and focus is at an all time low – or so it may seem.

Trust: it’s a good thing
One thing you must never do is to violate your customer’s trust. Am I guilty of doing so in this post? Hopefully not, it’s up to you to decide. If you make it through this post and the content didn’t bring you value, than I sincerely apologize. BUT, if I grabbed your attention and you can walk away from this post with value, than my headline is clever marketing, right? (finger’s crossed).

Are you still with me…fewf, good.

Free beer story
What about the free beer? About 10 years ago, a friend of mine had a band that rented a space to practice in Northeast Minneapolis. We used to hang out there from time to time on the weekends. Once in a while I’d see a person or two trickle in and out of the building, for the most part people kept to themselves.

One weekend, we decided to have a social gathering at the rental space, so we sent one person from our party to buy some beer. We told him to buy some beer; he came back with a keg. Did I mention there were only six of us? Needless to say our beer needs were met. We thought it would be neighborly to share our newly found surplus of suds, so we put a sign in the hallway that read:

“Free Beer”

Not even joking – we had over 30 people scurry out the cracks in the building to stop by and say ‘hello’, to our keg within five minutes. As people flowed through our space over the course of the night, we got to know almost half the building in less than three hours.

Make a splash
What is the point of the beer story? There is a lot of power in a name. Naming is one half art, and one half science. A good name drives a crowd. You must do your best not to pull the “bait and switch”, but a little is okay if you can deliver once you have their attention.

I leave you with a touch of genius, insanity and hilarity…a little advice about business cards and drawing a crowd from Joel Bauer.

Question:
Does your name stand out? Why or why not?

Cover photo by JMR_Photography

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