Did You Hear That? It’s The Me Monster.

May 22, 2012 3 Comments by Anthony

As the famous marketing guru Seth Godin said, “people don’t want email, they want ME-mail!” Our culture is all about me! Well, actually it’s all about you! WIIFM = “What’s in it for me.” It sounds selfish, but really it’s not.

The “Me Monster”
In our hustle and bustle world we have to be a bit selfish from time to time. There are far more people and companies competing for our time and attention than we have to offer them. We need to filter out the noise and be a little selfish if we are to be productive and maintain our sanity. In the course of full disclosure, I borrowed the “me monster” term from a hilarious stand up comedy bit by clean comic Brian Reagan. Check out the clip here.

What Me has to do with You
It’s simple really, if you were speaking – would you listen to yourself? Stated another way, would you use your own product or service? This thought can easily blow past us when we are putting out fires in the day to day.

In this particular context, I ask myself one simple question when writing a blog post – would I read it?

When I write, I try to answer the WIIFM question each and every time. My goal is to unveil insight through my posts that I would find interesting. If I can’t find value in my post, why would I expect any expect anyone else to? It’s possible, but not likely.

It’s clear that we need a strong filter to block out “noise” and be selective about what gets our attention. We also need to keep top of mind that others have active filters working in their lives blocking out the “noise” we create and are trying to send.

From practice to practice
I’m in the process of finishing up a branding campaign for a client through my company Apitra Consulting Group. When working on any creative project, it’s oh so tempting to press the easy button and call it a day. The problem with the easy button is that easy does not equal excellence, and excellence is what breaks through filters and receives attention from our target audience.

I know, and my client knows that an enemy of great work isn’t bad work, it is mediocre work; so we press on to better things. While the client and I have poured over many intricate details in the copy, fonts and color schemes, our nearly finished product is starting to shine of excellence. It’s amazing how all these little changes made a huge difference in the end result.

Final thoughts
I challenge you to create words/products/services that you would use you would rave about! Treat your clients like rock stars and go back to the drawing board one extra time to get your widget just right! Breaking through the noise and passing the filters in the world makes getting out of bed in the morning something to look forward to.

What would it take to bring your idea, company or product to the next level – leaving your audience clamoring for more?


  1. Ron
    9 years ago

    That is what I am trying to figure out I have joined Deca thru college and I am making a flyer for membership What I have learned so far no clip art use photography. Use of contrast use something to get their attention then alignment every element should have some visual connections with another and finally proximity organize infomation reduce clutter “less is more”

    • Anthony
      9 years ago

      Glad you joined DECA! Less IS more in design…good point!

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  1. By Marketing is Dead. | WearYourSunglasses.com on June 6, 2012 at 1:31 pm

    […] not. But the way marketing has taken place over the last 50+ years is. As I mentioned in an earlier post, there is a lot of noise in the world – more than ever in fact. If you want to get noticed, […]

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